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Why Marketing Automation Is Driving a Bigger Role for the CMO

Ben Plomion

SEBA Director Steve Herrera shares with ClickZ.com how the newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing how to use it to make strategic business decisions.

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Thought LeadershipKate BullisJuly 13, 2013
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Robert Iommazzo Interview at Risk & Regulation USA 2013

Thought LeadershipKate BullisJuly 23, 2013
 

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