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Data Geek or Storyteller? Today’s CMO Must Excel at Both

Ben Plomion, Convince & Convert

Ben Plomion recently spoke to Steve Herrera about what it takes to be a great CMO in this era of data-driven marketing. Specifically, he asked about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller. Whose skills will reign supreme?

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Thought LeadershipKate BullisJune 10, 2014
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